Last Updated: April 1, 2026

Rock Lincoln, LLC dba Find Boat Services (“we,” “us,” or “our”) operates midwestboatingservices.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or use our Site. By using the Site, you agree to the collection and use of information in accordance with this Policy.

This Privacy Policy applies to all users of the Site, including visitors (“Users”) and business owners who claim or manage listings (“Merchants”).

1. Information We Collect

We collect information in two ways: information you provide directly to us, and information collected automatically when you use the Site.

Information You Provide Directly

• Contact Data: Your name, email address, and phone number — collected when you register an account, claim a listing, or contact us.
• Business Data: For Merchants, we collect your business name, address, phone number, hours of operation, service descriptions, and photos to create and maintain your directory listing.
• Payment Data: When you purchase a paid listing, payment information is collected and processed by our third-party payment processor (Stripe). We do not store your full credit card details on our servers.
• Communications: Any messages you send us via email or contact forms.

Information Collected Automatically

• Log Data: When you visit our Site, our servers automatically record information including your IP address, browser type, referring URL, pages visited, and time spent on each page.
• Cookies: We use cookies and similar tracking technologies to improve your experience, analyze Site traffic, and remember your preferences. You can instruct your browser to refuse all cookies, though some portions of the Site may not function properly as a result.
• Analytics Data: We use Google Analytics to monitor and analyze Site traffic. Google Analytics may collect information about your use of the Site in accordance with Google’s own privacy policy.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To create, maintain, and display your business listing in our directory.
• To process payments for paid listing tiers.
• To communicate with you about your account, listing status, renewal reminders, and updates to our services.
• To respond to your inquiries and provide customer support.
• To monitor and improve the performance, security, and functionality of the Site.
• To analyze traffic patterns and user behavior to improve the user experience.
• To send you promotional communications if you have opted in to receive them. You may opt out at any time.

We do not sell, rent, or trade your personal data to third parties for their marketing purposes.

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service Providers: We may share your information with trusted third-party vendors who assist us in operating the Site, including our payment processor (Stripe), email service provider (Hostinger), and analytics provider (Google Analytics). These providers are contractually obligated to keep your information confidential and use it only for the services they provide to us.
• Business Listings: Information you provide for your Merchant listing — including business name, address, phone number, hours, and photos — will be displayed publicly on the Site as part of the directory.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal process, such as a court order or subpoena.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on the Site before your information is transferred and becomes subject to a different privacy policy.

4. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services to you. If you cancel your Merchant subscription, your Basic listing data will be retained in our directory unless you submit a written request for removal. We may retain certain information as required by law or for legitimate business purposes such as fraud prevention and dispute resolution.

To request deletion of your personal information, please contact us at aaron@midwestboatingservices.com.

5. Cookies and Tracking Technologies

We use the following types of cookies on our Site:

• Essential Cookies: Required for the Site to function properly. These cannot be disabled.
• Analytics Cookies: Used to understand how visitors interact with the Site (e.g., Google Analytics). These help us improve the user experience.
• Preference Cookies: Used to remember your settings and preferences for future visits.

You can control cookie settings through your browser preferences. Most browsers allow you to block or delete cookies. Please note that disabling certain cookies may affect the functionality of the Site. By continuing to use the Site, you consent to our use of cookies as described in this Policy.

6. Third-Party Links

Our Site may contain links to third-party websites, including official government resources (such as state DNR portals), manufacturer websites, and external boating resources. These third-party sites have their own privacy policies, and we are not responsible for their content or practices. We encourage you to review the privacy policies of any third-party sites you visit.

7. Children’s Privacy

Find Boat Services is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe we may have collected information from a child under 13, please contact us at aaron@midwestboatingservices.com.

8. Security

The security of your personal information is important to us. We implement commercially reasonable technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include secure HTTPS encryption for data transmitted to and from the Site and restricted access to personal data by our service providers.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that affects your personal information, we will notify you as required by applicable law.

9. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete information.
• Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out of Marketing: You may opt out of receiving promotional emails from us by clicking the unsubscribe link in any marketing email or contacting us directly.
• California Residents: If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information.

To exercise any of these rights, please contact us at aaron@midwestboatingservices.com. We will respond to your request within 30 days.

10. Changes to This Privacy Policy

We reserve the right to update or change this Privacy Policy at any time. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, notify you by email or by posting a notice on the Site. Your continued use of the Site after any changes constitutes your acceptance of the revised Privacy Policy.

11. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the State of Illinois, without regard to its conflict of law provisions.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Rock Lincoln, LLC dba Find Boat Services
Email: aaron@midwestboatingservices.com
Website: midwestboatingservices.com

Find Boat Services is a veteran-owned directory proudly serving the Midwest boating community.